Rebranding Duluth

Duluth Minnesota is a popular spot in the midwest that attracts many people for its famous tourist attractions. One of those admired locations is the lighthouse down in Canal Park where people watch ships port into the canal. Taking this into consideration, I have rebranded and created a new logo that represents our city of Duluth in a way that is memorable. This logo can be used for many different purposes and services that the city would need. Throughout all platforms it remains cohesive and recognizable.

Logo

Black & White

Vertical

Old

New

Enger Tower

Another famous attraction to Duluth is Enger Tower. I created a different version of the logo substituting the lighthouse for Enger Tower to show how versatile the logo is. It can be interchangeable with other popular locations in Duluth as well, such as the Aerial Lift Bridge, Fitger's Brewery, Park Point, or Glensheen Mansion.